Tin Đudajek is an amateur footballer and a professional SEO specialist from Croatia with nearly a decade of experience in search engine optimization. He is also a co-founder of The Canonical SEO Agency and the Zagreb SEO Summit. He doesn’t want to be one of those people who say “SEO is a way of life” or “SEO is a passion,” but he genuinely enjoys his work and is excited to learn and explore the field every day. He advocates a holistic approach to digital projects, so his analysis typically extends far beyond what some would consider the domain of SEO.