Kath Pay is a world-renowned email marketing leader, recognised for pioneering the Holistic Approach to email. She is the author of two best-selling books, Holistic Email Marketing and the newly released 2nd edition, Holistic Email Marketing: A Practical Philosophy to Revolutionise Your Business and Delight Your Customers.

With over 25 years of experience, Kath has helped hundreds of brands transform their results through strategy, testing, and behavioural science. She is the Founder of the Holistic Email Academy, the first in-depth training academy dedicated solely to email marketing, where marketers learn practical skills to drive meaningful results.

An award-winning thought leader, keynote speaker, and consultant, Kath is passionate about blending psychology, persuasion, and data to create customer-first marketing that works.