Branding
Davor Bruketa is the Creative Director and co-owner of the full-service agency Bruketa&Žinić&Grey, which operates as the brand-design hub of the global Grey agency network.
Since 1995, the agency has won more than 650 awards for advertising and design. Bruketa is a permanent member of the New York Cresta Awards jury and has also served on juries for prestigious marketing-communications competitions such as Cannes Lions, Red Dot, D&AD London, the Art Directors Club New York, New York Festivals, Graphis, Young Guns, and OneScreen New York, among others.
He was the first from Southeast Europe to preside over the London International Awards jury. Last year, he became an executive member of the International Academy of Digital Arts and Sciences, and the Red Dot Design Diary listed him among the most influential designers. He is also an executive member of the Croatian Academy of Sciences and Arts in the Department of Fine Arts and a member of the Board of the Scientific Council for Tourism and Urbanism of the Croatian Academy of Sciences and Arts. Additionally, he has served as president of the Management Board of HURA (the Croatian Association of Marketing Communications Agencies) and was a member of the Working Group of the President of the Republic of Croatia for the development of the country’s identity and brand.
The lecture “If you do something interesting, everyone will talk about you” is about the process behind projects that achieved outstanding business results, won numerous awards, and attracted the attention of global media. Davor Bruketa shows how ideas that transcend categories are created, what the criteria for being “interesting” are in practice, and how strategy, design, and production work together to make brands become relevant news.
